A tip of the hat to the anonymous crusader that sent me the following link.
Oddly enough, Scamgela doesn’t link it on her website, but the November 2017 Washingtonian posted an article entitled “Can This Woman Make a Self-Help Author and Life Coach Out Anyone Who Can Afford Her $15,000 Fee?”
Seems like the rest of the world is starting to doubt the benefits of paying her $15,000 to self-publish a book.
Some quotes from the article I love:
Lauria, 44, looks a bit like Liza Minnelli if Liza went platinum and got a fauxhawk. Her 16,000-square-foot home—where she lives with her husband and son—has eight bedrooms, a panoramic view of the Potomac River, and an indoor swimming pool.
For another $35,000, she offers an upgrade that gives writers a year of Lauria’s marketing work, a dedicated editor (most manuscripts need a line edit, but some require, in Lauria’s words, a “holy shit” edit), and a print version of their book released by her own publishing house, Difference Press. Dozens of titles, Lauria says, have made it into chains including Barnes & Noble and Target.
With all her flair, it may seem as if Lauria is selling cubic zirconia.
But for now, at least from 4 to 5 today, the nine books being released are downloadable for free. That’s why most will hit number one in some category on Amazon. It’s also why so many of Lauria’s authors refer to themselves as “bestselling.”
“There is a bestseller in every category in every given hour,” says DC literary agent Gail Ross, whose clients include Eric Holder and Jonathan Chait. “Especially if you give that book away for an hour.”
Lauria and her eating-up-the-stage presence border on camp, like Christopher Guest sending up a Tony Robbins “Unleash the Power Within” seminar. For more than two hours, she brings her authors onstage for an Access Hollywood–type interview
It’s the nonstop patter of a QVC host—which is to say Lauria’s resting heart rate. This is the woman who wrote her latest, Make ’Em Beg to Publish Your Book: How to Reach a Larger Audience & Make a Full-Time Income in the Extremely Overcrowded World of Personal Development, on a weeklong cruise down the Danube. (Asked how the book was doing, Lauria was dodgy. “The answer is thousands,” she e-mailed, “but there are so many variables, we would literally need a three-hour meeting to define terms.”) “If everything we’ve talked about in this book doesn’t light a fire under the publisher’s ass to pick you,” she says in Make ’Em Beg, “it’s time to go nuclear.”
Going nuclear, in Incubator parlance, is self-publishing.