An outraged author recently made us privy to a page Scamgela doesn’t have a direct link to. The page, titled “Preparing for your interview“, is a 24 minute insight into her whole program. And it’s the only time I’ve actually heard he say what the price is.
I won’t spend the better part of a half hour slowly wearing you down until I announce the amount (Skip to 16:26 to hear it yourself), I’m just going to tell you right now:
3 payments of $5,000, or $14,000 in one lump sum.
Yes, (and this is for search engines, based on common terms people use to get here) The cost of the “The Author Incubator” program by Angela Lauria is $15,000.
In the buildup, she makes many statements not backed up with anything a reasonable person could fact check for themselves. Things like:
She managed to get 3 homeless people to pay for her program. (Side note: Isn’t that a bit heartless?)
She states she has 3-4 authors making over 1 million dollars a year
She states the average a nonfiction author makes is $1500, but her authorsaverage $86,000/year.
How? Here’s the spy results of one of her ‘cherished authors’: ZERO SALES, ZERO REVENUE FOR THE PAST 32 DAYS.
States that a book proposal is all about marketing. It is not. If she was actually involved in literature, she’d understand that. A book proposal answers 2 questions: Why should a publisher invest in your book, and why are you the person to write it? Publishers are NOT the bad guys, they are the ones that do all the heavy lifting once a book is written. They are investing in YOU.
SHE BOLDLY STATES YOU’LL MAKE $10,000 – $30,000 STARTING YOUR FIRST MONTH!
DID YOU KNOW? Since she promised it to you, she entered a binding ‘express contract’ with you. If you haven’t made $10,000/month, sue her. Almost worth throwing away $15,000 right?
That video genuinely pisses me off to no degree. I’m grinding my teeth as I right this and pounding on the keyboard. It shows such a huge lack of ethics and morals I can’t understand why anyone would give her 1 cent, let alone $14,000. (By the way: 12 authors per month, at $14,000 per author, means Angela is stealing over $2 million a year from you. That’s a felony. Someone really should contact a lawyer.)
Her brazen unconscionability is all in this video!!
By the way, Angela, you really should look up Unconscionability, I have a feeling you’ll become intimately familiar with the term quite soon. Definition: Unconscionability is a doctrine in contract law that describes terms that are so extremely unjust, or overwhelmingly one-sided in favor of the party who has the superior bargaining power, that they are contrary to good conscience.
Throughout this whole process she puts you through, you’re being groomed. “Grooming” is what predators do to lower your inhibitions, like how you would – obviously – have an objection for paying such an insane amount – but her whole process is setup to get you ‘ready’ for her.
She has literally provided ZERO proof of any claims she has ever made.
This video beings with her referring to herself as “Dr. Angela”. Again, that’s
She really makes her money by exploiting two psychological terms – suggestability and misattribution – common tactics quite popular with sociopaths.
Throughout the video, she crudely attempts to imprint the ‘scarcity’ of her offer and works to raise a sense of urgency about her program (Spending 5 minutes explaining why you should tell her ‘no’ if you don’t want to go through with the program – how is that appropriate in a ‘congratulatory’ video?). Psychologically, these are common tactics conmen use. By making you feel special (There’s a limited number of slots open), and telling you to say no quickly if you don’t want to go through with the program (By repeatedly stressing how you must be nice and tell them no if you change your mind she’s imparting guilt into your mind. You would feel guilty, or wasteful, if you said yes then ghosted)
Again, she further on states how she only wants to work with people who “Want to make 150,000 to 300,000 per year”. Why that specific range? Again, another predatory psychological tactic. Without going into the science toooo much, $150,000 – $300,000 will seem like an income significantly larger than her ‘mark’ currently makes, but it’s not outside the realm of plausibility. It seems like a tangible goal. Versus saying you will make 25,000,000 to 50,000,000. That’s ludicrous. But it wouldn’t be crazy to a millionaire, especially if she was instead charging $300,000 for her services. Proportions, yo.
Everything is centered on her ego and on what she wants. She practically insults those that link is sent to, giving a pandering 3 minutes and 45 second explanation of why she can’t congratulate you in purpose.
She calls her junior scammers “Talent Scouts”. That terminology used to be huge in IT – say you’re looking for ‘talent’ and not ’employees’ and suddenly a mundane job seems sexy. Same thing here. \
After the big reveal of the cost in the video, she spends a large amount of time telling you how to find that money – trust fund, line of credit at the bank, new credit card, mortgage the house etc etc – does that sound like something that someone who intends to help you would say? It doesn’t to me.
In the several years I’ve studied this woman I’ve learned 2 things about her:
She loves to tell stories about herself
She has ZERO knowledge at all of how the publishing industry works.
If you suck at marketing, that’s fair. But if you have a book you want to get published, you take on a literary agent. Just like being accepted by a publisher, an agent is free – they work on commission. Which means they have an extremely strong desire to get you the best deal possible. Because their livelihood depends on selling your book.
The whole industry is commission based. Writers rarely have to spend such insane amounts that she’s asking, simply to get published.
Look at it this way:
If her program truly worked. If you truly made a minimum of $10,000/month from your book the first month and then some, Angela Lauria would be an idiot to charge $15,000 for her services. Why? Because if the program actually worked and actually made you money she would give it away in exchange for a 10% commission. Within 3 years (And remember, we’re using the minimums she said you’d make), she would be making over $20,000,000/year. $20,736,000 to be exact.
But it doesn’t work. It only makes her richer. And you fell for it. And then you’re to tied up in NDAs and madness to tell your story to the world.
Coming soon – an in-depth analysis of the video shown on “Preparing for your interview” – I will show you in detail how she’s fucking with you.
And, I have to say, if you look at the video and compare it to the pictures on the main site – it’s like there’s 2 different people.
Seems like the rest of the world is starting to doubt the benefits of paying her $15,000 to self-publish a book.
Some quotes from the article I love:
Lauria, 44, looks a bit like Liza Minnelli if Liza went platinum and got a fauxhawk. Her 16,000-square-foot home—where she lives with her husband and son—has eight bedrooms, a panoramic view of the Potomac River, and an indoor swimming pool.
For another $35,000, she offers an upgrade that gives writers a year of Lauria’s marketing work, a dedicated editor (most manuscripts need a line edit, but some require, in Lauria’s words, a “holy shit” edit), and a print version of their book released by her own publishing house, Difference Press. Dozens of titles, Lauria says, have made it into chains including Barnes & Noble and Target.
With all her flair, it may seem as if Lauria is selling cubic zirconia.
But for now, at least from 4 to 5 today, the nine books being released are downloadable for free. That’s why most will hit number one in some category on Amazon. It’s also why so many of Lauria’s authors refer to themselves as “bestselling.”
“There is a bestseller in every category in every given hour,” says DC literary agent Gail Ross, whose clients include Eric Holder and Jonathan Chait. “Especially if you give that book away for an hour.”
Lauria and her eating-up-the-stage presence border on camp, like Christopher Guest sending up a Tony Robbins “Unleash the Power Within” seminar. For more than two hours, she brings her authors onstage for an Access Hollywood–type interview
It’s the nonstop patter of a QVC host—which is to say Lauria’s resting heart rate. This is the woman who wrote her latest, Make ’Em Beg to Publish Your Book: How to Reach a Larger Audience & Make a Full-Time Income in the Extremely Overcrowded World of Personal Development, on a weeklong cruise down the Danube. (Asked how the book was doing, Lauria was dodgy. “The answer is thousands,” she e-mailed, “but there are so many variables, we would literally need a three-hour meeting to define terms.”) “If everything we’ve talked about in this book doesn’t light a fire under the publisher’s ass to pick you,” she says in Make ’Em Beg, “it’s time to go nuclear.”
Going nuclear, in Incubator parlance, is self-publishing.
So super miss busy Scamgela took the time to search through her email list to find one of my addresses, and deleted me from it.
That means we’re winning! See, those with narcissistic personality disorder absolutely can’t stand anyone who isn’t kissing their ass. And her most recent emails seem to be a direct response to the last few posts I’ve made. Almost like she’s trying to show she’s not a scam.
And really, she’s totally legit, let’s just take 1 sentence from her website:
Unlike other publishers, which often focus on book sales and revenue for the publisher, we are committed to the success of our authors in the creation of the book, the publishing of the book, and in the promotion of the book and related programs, and to the readers in getting them the help and personal transformation they need.
With grammar like that, I don’t even need to write about it! Comma abuse, run-on sentence, misuse of transitives. And there’s a few more things. But we don’t want to focus on that. Focus on this:
Unlike other publishers, which often focus on book sales and revenue for the publisher,
Seriously, nothing proves Angela Lauria has ZERO knowledge about publishing, marketing, writing or anything else remotely close to it. She’s a scam.
She’s not a publisher.
Publishers focus on book sales and revenue because, you know, that’s ALSO how the writers of those books get money. That’s why they don’t take just anyone. And they don’t make easily refuted claims about every book being a best seller too.
See, Angela focuses on getting all her revenue from you up front. And all her gaslighting from some of her ‘authors’ are the minority she hasn’t cast away and discarded.
Angela Lauria – YOU DON’T KNOW ONE THING ABOUT PUBLISHING. You’re destroying lives with your lies. And we will shut you down.
You can tell she has no experience with how book publishing works purely through today’s email. I almost want to thank her for making this so easy.
How can you tell she has absolutely no idea what she’s talking about? It’s simple – all she talks about is money.
So, fine, before we go into detail how completely naive she is, we’ll talk about the only thing she talks about – the money.
With Angela, you give her tens of thousands of your dollars, and she “publishes” your book. Let’s assume you get 100% of the return. Since she gives almost all of her books away for free with Kindle Prime, you’ve given her a ton of money, and receive nothing.
Or maybe she does put a price on your book, but because she doesn’t have any kind of marketing team to publicize it, you get about $7/month.
If you give her $20,000, using her own model, it would take 2,857 months on average to BREAK EVEN. So, to just get back to the ZERO point would take 238 YEARS. And that’s with you getting 100% of the profits. And oh, by the way she owns the copyright for your book.
So, you’ve given her $20,000 and a Word document. She takes your cash, spends 5 minutes publishing it to kindle, and that’s it. If your book accidentally gets popular, well she owns the copyright to it, so you can’t even republish it.
Angela runs a vanity press, but she’ll never actually say that. There is zero risk for her to publish your book, that’s why she’ll take anyone.
Now, let’s look at how traditional publishing works:
In traditional publishing, the publisher assumes the risk of ALL publication and production costs.
That’s the reason they are so selective. An unknown author is a huge risk to them. They even give you an advance. Why?
It’s a show of confidence that they will be able to get your book to sell.
With all of the rounds of revisions, editing, proofreading, etc it can take upwards of year from signing a contract with a publisher and actually having the book published. So it’s a holdover. A thank you, if you will.
If wrote something that no one will read and a publisher pushes it out, you’ve gained from it, but the publisher has lost. AND LOST BIG.
Look at how much just US publishers spend every year:
In just 2015 alone, they’ve spent $16,730,000,000. 16 BILLION.
Now, lets look at this paragraph of her email:
Every new book represents a risk to the publisher, who is gambling tens of thousands of dollars that it will sell enough copies to earn a profit. Most books barely cover their costs or at best earn a small profit, and this is particularly the case with books by unknown authors. Therefore, publishers try to keep costs down by offering small advances. And even those small advances almost always lose money.
She’s kind of right there. It is a huge risk to publishers, because they only make money if your book sells. Angela makes money whether or not your book sells.
She states ‘most books barely cover their costs’. Which can be true – for TECHNICAL BOOKS, but isn’t true for any other genre. And the main reason it’s true for technical books is they are always large – often times over 2,000 pages, and printing books that size is a lot of money a publisher has to front without any guarantee they’ll make it back. Angela has no idea how much it actually costs to run a traditional publishing model – because she’s not in that industry.
She goes on to say:
Because they will keep the other 90% of your salary for themselves!!!
You are, in fact, paying to publish with a traditional publisher… You are actually paying much, much more to publish if your book is successful. The only way in this scenario you are not paying to publish is if your book doesn’t sell.
COMPLETE AND UTTER BULLSHIT. 100% INCORRECT FUD.
If she was even remotely correct, why didn’t J.K. Rowling switch to a vanity press, or even self-publish, the Harry Potter installments after her initial contract ended? She only gets that 10% royalty, but it doesn’t seem to really hurt her:
I mean, she still received $95,000,000 from her royalties. She’d obviously get even more if she went with a little vanity press like Angie’s, right?
Factor in the huge marketing arm of Scholastic Press. Kids are essentially force-fed books from them – remember being a kid and bringing that Scholastic Press form home from school, begging your parents for the money for the books? Yeah, Angie can’t give you that.
How about the extensive editing and revisions that J.K. Rowling had to do. She was a first time author, and had many mistakes. There are dozens of people that poured over that manuscript, spending hundreds of hours. Does Angie give you that? Nope.
Angela wants you to think that publishers are stealing from you. Are they? Nope. Wrong again.
In 2016, Scholastic Press has a total revenue of 1.67 Billion dollars. That’s all the money they received. The ‘gross’ amount, before expenses.
After expenses, the NET revenue, is 40.5 million dollars.
Almost 50% of all the money they took in, went to selling books!
We’re talking about all of the editing, printing, advertising, marketing. Almost half of it went right back out to help you sell your book.
When you give Angie your $30,000, does 50% of that go into your book? Hell no, not even close. It goes right into her pockets. Go check out her facebook, look at all the posts of the $3000 purses she purchased, that $75,000/month rent for her little fantasy castle, all her trips – YOU ARE PAYING FOR IT ALL.
And she’ll never tell you that. Versus a traditional publisher, like Scholastic Press, publishing their operational costs in dizzying, exact details. Where is Angies financial disclosure? Oh, that’s right, she doesn’t have one.
Additionally, submitting your work to – and paying a large fee for – the services of Angies author mill is detrimental to your name and your business. You’re judged by the company you keep. And to a traditional publishing company, Angela Lauria looks like a tweaking meth addict begging for change on a street corner.
What sounds more appealing to you?
A publisher who gives you an advance, works with you to polish your manuscript so its the best that it can be, who spends tremendous amounts of money on you by printing thousands of copies of your book, distributing them worldwide to stores. Paying tremendous amounts of money to advertise your book via newspapers, radio, television, online ad campaigns. Giving out dozens of preview copies to major book reviewers. And you haven’t paid a single cent for it.
Someone that doesn’t have any fixed price for her services. Does zero marketing. Zero advertising. Zero printing. Zero editing. But you’ve given her all your money.
It’s all about risk. With Angela, you have all the risk, she has none. There’s nothing motivating her to give 2 fucks about your book, because you already gave her your money. I’ve shown you the books themselves making next to no money. And have you ever seen ANY advertising from her for ANY of the books she’s released? And I mean the books themselves, not her talking with some author about their book, which is just a way to advertise her company. Not even a Facebook ad. Why would she, she has your money.
With a traditional publisher, they own all the risk. They are highly motivated to have you produce the absolute BEST book you can. Because if you fail, you walk away with your advance money, while the publisher loses THOUSANDS of dollars.
But they say a picture is worth 1000 words, so we’ll leave you with something to think about: