You can tell she has no experience with how book publishing works purely through today’s email. I almost want to thank her for making this so easy.
How can you tell she has absolutely no idea what she’s talking about? It’s simple – all she talks about is money.
So, fine, before we go into detail how completely naive she is, we’ll talk about the only thing she talks about – the money.
With Angela, you give her tens of thousands of your dollars, and she “publishes” your book. Let’s assume you get 100% of the return. Since she gives almost all of her books away for free with Kindle Prime, you’ve given her a ton of money, and receive nothing.
Or maybe she does put a price on your book, but because she doesn’t have any kind of marketing team to publicize it, you get about $7/month.
If you give her $20,000, using her own model, it would take 2,857 months on average to BREAK EVEN. So, to just get back to the ZERO point would take 238 YEARS. And that’s with you getting 100% of the profits. And oh, by the way she owns the copyright for your book.
So, you’ve given her $20,000 and a Word document. She takes your cash, spends 5 minutes publishing it to kindle, and that’s it. If your book accidentally gets popular, well she owns the copyright to it, so you can’t even republish it.
Angela runs a vanity press, but she’ll never actually say that. There is zero risk for her to publish your book, that’s why she’ll take anyone.
Now, let’s look at how traditional publishing works:
In traditional publishing, the publisher assumes the risk of ALL publication and production costs.
That’s the reason they are so selective. An unknown author is a huge risk to them. They even give you an advance. Why?
It’s a show of confidence that they will be able to get your book to sell.
With all of the rounds of revisions, editing, proofreading, etc it can take upwards of year from signing a contract with a publisher and actually having the book published. So it’s a holdover. A thank you, if you will.
If wrote something that no one will read and a publisher pushes it out, you’ve gained from it, but the publisher has lost. AND LOST BIG.
Look at how much just US publishers spend every year:
In just 2015 alone, they’ve spent $16,730,000,000. 16 BILLION.
Now, lets look at this paragraph of her email:
Every new book represents a risk to the publisher, who is gambling tens of thousands of dollars that it will sell enough copies to earn a profit. Most books barely cover their costs or at best earn a small profit, and this is particularly the case with books by unknown authors. Therefore, publishers try to keep costs down by offering small advances. And even those small advances almost always lose money.
She’s kind of right there. It is a huge risk to publishers, because they only make money if your book sells. Angela makes money whether or not your book sells.
She states ‘most books barely cover their costs’. Which can be true – for TECHNICAL BOOKS, but isn’t true for any other genre. And the main reason it’s true for technical books is they are always large – often times over 2,000 pages, and printing books that size is a lot of money a publisher has to front without any guarantee they’ll make it back. Angela has no idea how much it actually costs to run a traditional publishing model – because she’s not in that industry.
She goes on to say:
Because they will keep the other 90% of your salary for themselves!!!
You are, in fact, paying to publish with a traditional publisher… You are actually paying much, much more to publish if your book is successful. The only way in this scenario you are not paying to publish is if your book doesn’t sell.
COMPLETE AND UTTER BULLSHIT. 100% INCORRECT FUD.
If she was even remotely correct, why didn’t J.K. Rowling switch to a vanity press, or even self-publish, the Harry Potter installments after her initial contract ended? She only gets that 10% royalty, but it doesn’t seem to really hurt her:
I mean, she still received $95,000,000 from her royalties. She’d obviously get even more if she went with a little vanity press like Angie’s, right?
Factor in the huge marketing arm of Scholastic Press. Kids are essentially force-fed books from them – remember being a kid and bringing that Scholastic Press form home from school, begging your parents for the money for the books? Yeah, Angie can’t give you that.
How about the extensive editing and revisions that J.K. Rowling had to do. She was a first time author, and had many mistakes. There are dozens of people that poured over that manuscript, spending hundreds of hours. Does Angie give you that? Nope.
Angela wants you to think that publishers are stealing from you. Are they? Nope. Wrong again.
In 2016, Scholastic Press has a total revenue of 1.67 Billion dollars. That’s all the money they received. The ‘gross’ amount, before expenses.
After expenses, the NET revenue, is 40.5 million dollars.
Almost 50% of all the money they took in, went to selling books!
We’re talking about all of the editing, printing, advertising, marketing. Almost half of it went right back out to help you sell your book.
When you give Angie your $30,000, does 50% of that go into your book? Hell no, not even close. It goes right into her pockets. Go check out her facebook, look at all the posts of the $3000 purses she purchased, that $75,000/month rent for her little fantasy castle, all her trips – YOU ARE PAYING FOR IT ALL.
And she’ll never tell you that. Versus a traditional publisher, like Scholastic Press, publishing their operational costs in dizzying, exact details. Where is Angies financial disclosure? Oh, that’s right, she doesn’t have one.
Additionally, submitting your work to – and paying a large fee for – the services of Angies author mill is detrimental to your name and your business. You’re judged by the company you keep. And to a traditional publishing company, Angela Lauria looks like a tweaking meth addict begging for change on a street corner.
What sounds more appealing to you?
A publisher who gives you an advance, works with you to polish your manuscript so its the best that it can be, who spends tremendous amounts of money on you by printing thousands of copies of your book, distributing them worldwide to stores. Paying tremendous amounts of money to advertise your book via newspapers, radio, television, online ad campaigns. Giving out dozens of preview copies to major book reviewers. And you haven’t paid a single cent for it.
Someone that doesn’t have any fixed price for her services. Does zero marketing. Zero advertising. Zero printing. Zero editing. But you’ve given her all your money.
It’s all about risk. With Angela, you have all the risk, she has none. There’s nothing motivating her to give 2 fucks about your book, because you already gave her your money. I’ve shown you the books themselves making next to no money. And have you ever seen ANY advertising from her for ANY of the books she’s released? And I mean the books themselves, not her talking with some author about their book, which is just a way to advertise her company. Not even a Facebook ad. Why would she, she has your money.
With a traditional publisher, they own all the risk. They are highly motivated to have you produce the absolute BEST book you can. Because if you fail, you walk away with your advance money, while the publisher loses THOUSANDS of dollars.
But they say a picture is worth 1000 words, so we’ll leave you with something to think about: